Customer spotlight: Clever Commercial Finance

At Cogs AI, we believe every business deserves technology that adapts to them. For Clever Commercial Finance Limited, finding the right CRM had been a long‑standing challenge. Off-the-shelf platforms promised endless features but never quite fit their workflows. The team needed something faster, more flexible, and truly tailored to the way they operate.

The challenge

Clever Commercial Finance had tested multiple CRM platforms, but each one forced them to compromise. Workflows felt rigid, implementation dragged on, and the systems never reflected the way their team actually worked. What they wanted was simple: a CRM that could be built around their processes, not the other way around.

The solution

That is where Cogs AI came in. Within 48 hours, our engineers delivered a working prototype that mirrored their operations. Less than two weeks later, the team was using a fully operational system every day.

Marc Turner, Director at Clever Commercial Finance, summed it up:

“We struggled to find a CRM that really fitted our needs, but Cogs AI changed that. They had a prototype ready for us within 48 hours, and less than two weeks later we were using a fully operational system every day. The speed of development has been remarkable, and the end result feels completely tailored to the way we work. The whole process has been smooth, efficient, and genuinely impressive.”

The results

• Prototype delivered in 48 hours

• Full build live in 2 weeks

• System tailored 100% to their workflows

• Smooth, efficient rollout with immediate adoption

By listening closely to the client’s needs and leveraging AI driven development, Cogs delivered a CRM that felt natural from day one. No compromises, no wasted features, just a platform designed to fit the business.

Why it matters

This project highlights what makes Cogs different. Speed is important, but speed alone is not enough. The real value lies in combining rapid delivery with flexibility and intelligence, so businesses end up with systems that feel like they were built just for them.

For Clever Commercial Finance, that meant moving from frustration to confidence in less than two weeks. For us, it is proof that AI-powered CRM can be both fast and human centred.

See it for yourself

If you are ready to experience what a tailored AI-powered CRM can do for your business, book a demo today and discover how Cogs can turn your vision into a working system in record time.

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