Meet Cogs: The AI-powered CRM built around you

After nearly two years of development, research, and listening to real business frustrations, we are excited to introduce Cogs AI, a new kind of CRM designed to challenge the rigidity of traditional systems. Fast, flexible, and intelligent, Cogs is built to scale with you and deliver real results from day one.

In a world where most CRM platforms force you into rigid workflows, Cogs flips the script. It is the first AI-powered CRM you truly own. No more shoehorning your processes into generic templates. Cogs adapts to how you work, not the other way around.

Built around your business

Legacy CRMs often promise endless features but deliver painful implementations. Businesses end up using only a fraction of what they paid for, while bending their workflows to fit someone else’s system. That frustration is exactly what inspired us to build Cogs.

As our Founder Ben Michaelis explains: “Existing providers are very rigid. Clients only use a small percentage of functionality. I wanted software that works around their workflows and operations.”

Every module in Cogs has been refined to deliver real world value, shaped by the needs of businesses like yours.

MVP in record time

Need speed? Cogs delivers. Our AI engineers can turn your concept into a working MVP in as little as 24 hours, while competitors are still drafting specs. You will launch, test, and iterate in real environments with zero friction.

Depending on the complexity of your build, prototypes are typically delivered within 24 to 72 hours. That means you get a tangible solution faster than any legacy provider.

Intelligent AI assistant

Cogs is not just fast. It is smart. Built on a robust AI infrastructure, it scales effortlessly across businesses of any size. Our voice enabled AI assistant understands your business context and delivers powerful insights instantly.

Ask it:

• “Which deals are at risk and why?”

• “Show me productivity trends across the team.”

• “What is our projected revenue if we improve lead quality by 10%”

It cross references contacts, deals, tasks, and activities to give you strategic recommendations and real time clarity.

SaaS to ownership model

Unlike traditional SaaS platforms, Cogs offers a unique SaaS to ownership framework. You get continuous improvements from our team, while retaining full control of your software. There are no rebuilds or hidden costs. Just a CRM that grows with you.

With infrastructure powered by Base44 and backed by Wix, your data stays secure, as your platform scales effortlessly. Every build undergoes rigorous testing and security checks to ensure reliability, compliance, and seamless performance.

Cost-effective and real world ready

Cogs is designed to be cost-effective from day one. On average, businesses save up to 25% compared to traditional CRM providers, without sacrificing power or flexibility.

And because it is tailored to reflect real world operations, you will not need to force your processes into someone else’s framework. Cogs works the way your business actually runs.

Hear it from our Founder 

In this short video, Founder Ben Michaelis shares five reasons why businesses are switching to Cogs AI. Watch to see how these principles translate into real world results.

See Cogs in action

If you are done adapting your business to software, it is time to let software adapt to you. Book a demo today and discover how Cogs can turn your vision into a powerful, custom CRM in as little as 24 hours.

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